Fretté Rogerson is the world’s local agency. With our understanding of how each market is different and our personal relationships built up over three decades we can make you heard, whatever your size.
Liliane Fretté polished her skills in the business of luxury at the Cartier International Group. She was Head of Press and Public Relations for the Group, handling licensing (including Ferrari accessories, Baume & Mercier, Yves Saint Laurent, Piaget) and sports sponsorship. Liliane specialises in the communication of luxury and sport.
In 1990, she left the Cartier Group to found her own agency: Liliane Fretté Communication, an agency on a human scale, with a personal touch. Liliane Fretté Communications specialises in public relations and media relations across a range of areas: sport, luxury goods, fashion, beauty, food, tourism and more.
In 2013, the agency launched a new partnership in London, Frette Rogerson PR, with Sabina Mollart-Rogerson, a specialist in international press relations and founder of SeaClear Communications..
Sabina Mollart Rogerson
Sabina Mollart Rogerson is co-founder and associate director of Fretté Rogerson PR. Sabina has over 20 years experience working in international public relations.
She is from the UK but has lived in France and Spain and is trilingual (English, French, Spanish). Sabina has worked on a variety of international sports and lifestyle accounts and has specialist knowledge of the sailing media.
Her experience includes being the Head of News for Sunset+Vine, running the communications for the Audi MedCup Circuit, where she oversaw media partnerships, distribution, media relations and sponsor relations; international press officer on the past three editions of the America’s Cup; international communications for the Vendee Globe round the world race, the Haute Route cycling events, and the Voiles de Saint Barth.
Sheng joined the Fretté Rogerson PR team in 2017 responsible for all Chinese related projects.
Originally from mainland China, Sheng graduated in French and Communications and went on to get her journalism masters in Lyon, France. Triligual in Mandarin, French and English, Sheng is an invaluable member of the Fretté Rogerson PR team.
Key projects currently include looking after the TV News distribution for China on the Sunset+Vine accounts (America's Cup, SailGP and Volvo Ocean Race) as well as ultra marathon events with UTMB and Salomon.
Barbara is an Italian communications specialist based in Italy with over 20 year’s experience in the areas of communication, strategic planning, corporate communication, publishing and sport events. Over the years she has produced communication strategies and activity plans for many different international clients ranging from sponsors and brands to event authorities.
Barbara is a highly skilled coordinator in event organisation, media relations, writing, promotions strategy, below the line contents and productions, social media management.
Barbara works with Fretté Rogerson PR across a whole range of clients including Sunset+Vine distribution projects such as the Longines Global Champions Tour, America’s Cup, SailGP and press relations projects Britvic, Engie, Norauto and many more.
Originally from Italy and working with Fretté Rogerson since 2014, Vania looks after all the company accounts and administration.
Originally from Siberia, Nikita is a trilingual communications specialist working in English, Spanish and Russian. He is also an autodidact in the fields of design and front-end programming and is responsible for templating most of our press releases, news advisories and reports.
Noticeable experience includes TV distribution of Abu Dhabi Dessert Challenge since 2016, Longines Global Champions Tour, as well as international media relations of Handball World Championship 2017, Salomon Running Festival races 2017 and Ultra Trail Mont-Blanc.
Trilingual in English, French and Spanish, Miranda joined Fretté Rogerson in summer 2019 with 4 years’ past experience in press relations, including working in the communications team for Salomon, and most recently at a leading ethical coffee brand, where she developed a strong understanding of press in the sustainability sphere. She has a great knowledge of internal communication, content management, copywriting and social media.
Key responsibilities include looking after the international press relations for the Race for Water Odyssey, as well as organizing press trips for all its key stop-overs. Working with Sunset+Vine, Miranda has been responsible for TV relations and news distribution for projects including the INEOS 1:59 challenge, where Eliud Kipchoge ran a marathon in under two hours. Min is also the international press officer of the Ultra Trail World Tour.
Blanca HandrichBlanca López Handrich is a specialist in communication, content creation, press relations and social network management, with extensive experience in developing campaigns for companies, sports teams, institutions and international events, and a particular expertise in the marine and luxury sector.
In addition to her mother tongue Spanish, Blanca is fluent in English and French and has direct contact with specialized media around the world. She is in charge of the public relations and communication of the Valencia Boat Show, the Real Club Náutico de Valencia and the SM La Reina Trophy since 2010, the press relations of La Marina de València, as well as the creation and management of content and sponsor relations for CLEC Fashion Festival.
His CV includes press relations in Spain and management of social channels for the Superyacht Cup Palma, international PR for the Barcelona World Race, international press officer for Martinique Surf Pro, international PR for the Vendée Globe (solo and non-stop round-the-world race), the Route des Princes, Krys Ocean Race, MOD70 European Tour and the Safran and Spindrift racing teams, including the record attempt for the 2015 Jules Verne Trophy round-the-world race, as well as countless social networking campaigns.