Fretté Rogerson is the world’s local agency. With our understanding of how each market is different and our personal relationships built up over three decades we can make you heard, whatever your size.
Liliane Fretté polished her skills in the business of luxury at the Cartier International Group. She was Head of Press and Public Relations for Group, handing licensing (including Ferrari accessories, Baume & Mercier, Yves Saint Laurent, Piaget) and sports sponsorship. Liliane specialises in the communication of luxury and sport.
In 1990, she left the Cartier Group to found her own agency: Liliane Fretté Communication, an agency on a human scale, with the personal touch. Liliane Fretté Communications specialises in public relations and media relations across a range of areas: sport, luxury goods, fashion, beauty, food, tourism and more.
In 2013, the agency launched a new partnership in London, Frette Rogerson PR, with Sabina Mollart-Rogerson, a specialist in international press relations and founder of SeaClear Communications.
Sabina Mollart Rogerson is co-founder and associate director of Fretté Rogerson PR. Sabina has over 20 years experience working in international public relations.
She is from the UK but has lived in France and Spain and is trilingual (English, French, Spanish). Sabina has worked on a variety of international sports and lifestyle accounts and has specialist knowledge of the sailing media.
Her experience includes running the communications for the Audi MedCup Circuit, where she oversaw media partnerships, distribution, media relations and sponsor relations; international press officer on the past three editions of the America’s Cup; international communications for the Vendee Globe round the world race, the Haute Route cycling events, and the Voiles de Saint Barth.
Sheng joined the Fretté Rogerson PR team full time in London in January having worked for the past two years on projects such as the America's Cup and Salomon Trail Running Series whilst based in France.
Originally from mainland China, Sheng graduated in French and Communications and went on to get her journalism masters in Lyon, France. Triligual in Mandarin, French and English, Sheng is an invaluable member of the Fretté Rogerson PR team.
Key projects currently include looking after the TV News distribution for China on the Sunset+Vine accounts and the Extreme Sailing Series yacht racing circuit.
Barbara is an Italian communications specialist based in Italy with over 20 year’s experience in the areas of communication, strategic planning, corporate communication, publishing and sport events. During the years she produced communication strategies and activity plans for many different international clients ranging from sponsors and brands to event authorities.
Barbara is a highly skilled coordinator in event organisation, media relations, writing, promotions strategy, below the line contents and productions, social media management.
Barbara works with Fretté Rogerson PR across a whole range of clients including Sunset+Vine distribution projects such as the Longines Global Champions Tour, America’s Cup, Extreme Sailing Series and press relations projects Britvic, Engie, Norauto and many more.
Originally from Italy and working with Fretté Rogerson for the past four years, Vania looks after all the company accounts and administration.
Originally from Siberia, Nikita is a trilingual communications specialist working in English, Spanish and Russian. He is also an autodidact in the fields of design and front-end programming and is responsible for templating most of our press releases, news advisories and reports.
Recent experience includes TV distribution of Abu Dhabi Dessert Challenge since 2016, Longines Global Champions Tour since 2016, as well as international media relations of Handball World Championship 2017, Salomon Running Festival races 2017 and Ultra Trail Mont-Blanc 2019.
Trilingual in English, French and Spanish, Miranda joined Fretté Rogerson in summer 2019 with 4 years’ past experience in press relations, including working in the communications team for Salomon, and most recently at a leading ethical coffee brand, where she developed a strong understanding of press in the sustainability sphere. She has a great knowledge of internal communication, content management, copywriting and social media.
Key responsibilities will be looking after the international press relations for the Race for Water Odyssey, as well as organizing press trips for all its key stop-overs. Working with Sunset+Vine, Miranda will be responsible for TV relations and news distribution for projects such as SailGP, 52 Super Series, Super League Triathlon, and later this year the INEOS 1:59 challenge, where Eliud Kipchoge is attempting to run a marathon in under two hours.
Flora is a recent graduate from Exeter University where she studied French and Spanish. As an Intern at Fretté Rogerson her language skills will be vital in working in international press relations for forthcoming events such as the Energy Observer visit to London and the 52 Super Series Porto Cervo. Working with Sunset+Vine, Flora will also be involved in press relations for the Super League Triathlon and Sail GP Marseille.
Antonio joined Fretté Rogerson PR in 2019 as account manager to look after key clients including Sunset+Vine overseeing the TV distribution for the Super League Triathlon, working Eliud Kipchoge’s attempt to run in under two hours a marathon distance on the INEOS 1:59 Challenge and the car rally Abu Dabhi Dessert Challenge.With a degree in communication and originally from Malaga, Antonio has over 10 years experience of working in communications for Santa Monica Sports in Madrid looking at fate FEF media rights and doing PR for photographer Diana Martin before moving to London in 2016.